Life at № 42 by E.M. Coutinho
Director, Centre for Employee and Consumer Wellbeing; Senior lecturer, Deakin Business School- The Conversation Australia
“It may not seem logical or good value for money, but there are plenty of us that will fork out for expensive presents this Christmas. Maybe it will be close to A$3,000 for premium seats to see Wagner’s Ring Cycle? Or maybe you prefer to spend thousands on fancy white goods like retro inspired coffee machines or fridges?
… In one study, the researchers found that people who watched more television assumed higher estimates of the average level of wealth and affluence in the US. This also led them to believe they were missing out on the tennis courts, private planes and swimming pools they saw represented in the media.
But even for those on low incomes, products are more significant than their simple utilitarian capacity. We buy goods to enhance our lives, to fit in, but also to remind ourselves that we are just a little better than most of our group.”
Interesting article. Ultimately I think we can reduce everything we do to two primordial categories, survival and feeling loved. The two obviously being connected. Love → Safety → Survival. The article also makes an amusing point on single women and (designer) handbags. If you think about it, patriarchy is simply the rationalization of these very basic notions (with the added element of aristocracy, which obviously bastardises the genuine survival of the fittest.)